LinkedIn Training Consultancy
Build the skills and confidence to ramp up your LinkedIn game
Learn how to position your expertise, communicate it clearly, and use LinkedIn in a professional way with the right training, support, and accountability
LinkedIn training for IP teams- Practical content and engagement coaching
- More confidence using LinkedIn for BD
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Most IP professionals use LinkedIn. Few use it with structure.
LinkedIn can help IP professionals build credibility, reach the right audience, communicate expertise more clearly, and develop more authentic professional voices - without needing to become full-time content creators.
Why IP professionals struggle with LinkedIn?
Uncertainty about what to post
Many IP professionals are unsure what content is relevant, appropriate, or valuable for LinkedIn. Without clear guidance, posting can feel uncomfortable, inconsistent, or too risky.
Doubt about reaching the right audience
LinkedIn can feel disconnected from real business development when professionals are unsure whether their content is reaching potential clients, referrers, or collaborators.
Concern that content creation takes too much time
For busy IP professionals, LinkedIn can feel like another demanding task. Without a clear structure, creating content can become slow, inefficient, and difficult to sustain.
Limited understanding of how LinkedIn works
Many professionals use LinkedIn without fully understanding how profiles, content, engagement, and audience relevance connect. This makes LinkedIn feel unpredictable and difficult to use for business development.
Use LinkedIn with more Clarity and Confidence
weareip helps IP professionals use LinkedIn more strategically. Our LinkedIn training consultancy helps individuals and teams strengthen profile clarity, communicate expertise more effectively, understand how the platform works, and use LinkedIn in a way that supports a more structured approach to visibility and relationship-building to win new clients.
- For IP solo-consultants: need one-to-one LinkedIn training to clarify your positioning, grow the right network, get new clients and use LinkedIn without turning marketing into a second full-time job?
- For IP firm partners and lawyers: need one-to-one coaching to communicate expertise more confidently, improve content decisions, and use LinkedIn as a professional business development channel?
- For IP firms: want an employee ambassadors programme that helps selected professionals represent the firm consistently, share expertise responsibly, and strengthen the firm’s wider digital visibility?
- For IP offices and institutional teams: need practical guidance so directors, experts, and staff can use LinkedIn appropriately while respecting institutional voice, confidentiality, and reputational boundaries?
- For IP students and trainees: need LinkedIn training to build a credible profile, grow the right network, and position yourself for IP career opportunities?
Connect with us today, and let’s talk.
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Why train with weareip?
What makes our approach different is that it combines IP-sector knowledge with a practical understanding of how LinkedIn works today.
At weareip we understand the communication realities of IP solo-consultants, IP firms, IP offices and IP students and trainees, and we stay up-to-date with how LinkedIn works today, including content writing, profile optimisation, analytics, client searching, and platform developments that shape visibility and nurture new and existing clients.
Our training is led by Ivan Gauci, founder of weareip, who brings together strategic marketing expertise and hands-on experience in the IP sector, including senior roles within a national European IP office and EUIPO. This allows us to deliver training that is not only practical and up- to-date, but also grounded in a real understanding of how IP expertise needs to be communicated in the market.
Schedule your Strategy Call today.
Choose your LinkedIn training package today!
Whether you want to build confidence individually, strengthen your LinkedIn BD skills, or develop a more structured approach across your team,
our LinkedIn training consultancy services are designed for IP professionals at different stages of experience and visibility.
Choose the level of support that best aligns with your personal or firm’s goals and timeline.
LinkedIn One-to-One Coaching
Sharpen positioning, content, and visibility through ongoing advisory support
Our one-to-one LinkedIn coaching is an ongoing, performance-led advisory service designed for IP professionals who want to strengthen their LinkedIn visibility and attact more of the right IP clients.
Because LinkedIn visibility today is shaped by relevance, expertise, and meaningful engagement, at its core, the coaching objective is to tighten the fit between:
- what you want to be known for
- who you need to reach
- what you actually say and do on LinkedIn
What we focus on
- Profile positioning and message discipline
- Live post review and tailored content refinement
- Content strategy and system building
- Network calibration and ideal client targeting
- Analytics review (reach, engagement, audience signals)
- Monthly planning and decision-making
What you receive
- A structured 60-minute monthly one-to-one coaching session
- Interactive review of your profile, posts, and engagement
- Tailored feedback and on-demand editing support
- A practical content system aligned with your expertise and time
- Guidance on identifying and engaging ideal clients and referrers
- Clear monthly direction on what to publish and why
- A repeatable process to keep LinkedIn focused and manageable
What you can expect
Over time, you will develop
- Stronger profile clarity and positioning
- Better judgement on what to publish and how
- More consistent expert visibility
- A higher-quality, more relevant network
- A structured and sustainable way of using LinkedIn
The coaching is delivered as a focused one-to-one session or a short series of sessions, depending on your objectives and level of experience
LinkedIn One-to-One BD Training
Learn how to use LinkedIn as a practical business development channel
Our one-to-one LinkedIn training is designed for IP professionals who want to move beyond passive visibility and use LinkedIn more deliberately to build relationships, attract relevant opportunities, and support business development. The focus is practical and commercially grounded.
The BD Training objective is not to teach generic sales tactics, but to help you understand how LinkedIn can support the full business development process: being found, building trust, searching your ideal audiences, staying visible with the right people, starting conversations, creating content for lead generation, outreach campaigns and performance monitoring.
What we focus on
- Defining your ideal audience and finding relevant clients, referrers, and collaborators
- Using LinkedIn search and network-building more strategically
- Creating content that builds trust and opens commercial conversations
- Engaging with prospects in a professional, non-intrusive way
- Understanding what to monitor, including profile views, engagement and post reach
- Turning your LinkedIn profile into a credible business development asset
What you receive
- Live review of your profile from a business development perspective
- Practical guidance on finding and engaging your ideal audience
- Frameworks for content, comments, connection requests, and follow-up
- Guidance on LinkedIn tools, search, services, analytics, and visibility settings
- A clear action plan to make LinkedIn more focused, productive, and commercially useful
What you can expect
By the end of the training, you will
- Understand how to use LinkedIn as a more structured business development channel
- know how to present your expertise more clearly
- Create content that supports trust
- Identify and reach the right audience
- Engage in a way that can lead to meaningful conversations
The training is delivered as a focused one-to-one session or a short series of sessions, depending on your objectives and level of experience
Linkedin Employee Ambassador Training
Build a credible, aligned, and controlled LinkedIn presence through your people
Our employee advocacy training is designed as an internal capability and governance programme, not a content-sharing initiative.
The EA training objective is to bridge the gap between individual voices and institutional or firm credibility, enabling the right people within your organisation to participate on LinkedIn in a way that is aligned, professional, and appropriate.
For IP firms, IP offices, and specialist IP organisations, this is critical. Visibility must be strengthened without creating inconsistency, reputational risk, or communication that goes beyond professional or institutional boundaries.
What we focus on
- Governance and boundaries (roles, permissions, what is appropriate to share)
- Aligning individual voices with organisational positioning
- Building confidence in how professionals communicate on LinkedIn
- Designing participation models (who contributes, how, and at what level)
- Creating practical content systems that support authentic sharing
- Understanding how employee and company visibility reinforce each other
What you receive
- Tailored employee advocacy training sessions (individual or group)
- Clear internal frameworks for LinkedIn participation and messaging
- Practical guidance on content themes, formats, and contribution models
- Support in defining governance, risk boundaries, and escalation scenarios
- Systems to make participation easier, more consistent, and more aligned
- Guidance on measuring reach, engagement, participation, and business impact
What you can expect
You will leave with
- A more confident and professionally consistent LinkedIn presence across your organisation
- Employees understand how to contribute together without overstepping
- A more structured and aligned communication
- A wider, authentic, yet still controlled reach with the right audience
- A digital presence that strengthens both individual credibility and organisational reputation
The training is delivered as a focused short series of sessions
We believe in growing and scaling IP brands, not hype
RISHABH SAXENA
Founder, Namami Law Offices and RedMan Stories
NIRVANA TORK
IP Consultant & WIPO IP Certified Trainer
TOBIAS LIPP
IP, Technology & Innovation Consultant
EMMANUEL TURIKUMWE
Founder at TELWise IP Consulting
ELTON MICALLEF
CEO, Malta Crafts Foundation
Curious if we´re the right partners to work with? We´ve answered the most common questions for you
What is included in your LinkedIn Training Consultancy services?
We offer three core services: LinkedIn One-to-One BD Training, LinkedIn One-to-One Coaching, and LinkedIn Employee Ambassador Training. Each service is designed to help IP professionals and firms use LinkedIn with more structure, confidence, and commercial purpose.
What is the main focus of your LinkedIn training?
Our training focuses on using LinkedIn as a business development channel. It is designed to help IP professionals attract the right audience, communicate expertise clearly, build trust, and create more meaningful professional conversations.
Is this general LinkedIn training?
No. This is not generic LinkedIn training or social media advice. Our approach is tailored to the IP sector and focuses on visibility, credibility, relationship-building, and business development within a professional and specialist market.
Who is the LinkedIn One-to-One Coaching for?
LinkedIn One-to-One Coaching is for IP professionals who are already active, or ready to become active, on LinkedIn and want ongoing guidance to use the platform more strategically. It is best suited for those who want to make better use of their optimised LinkedIn positioning and content marketing, with clearer direction and accountability to turn LinkedIn activity into stronger visibility, trust, conversations, and business development opportunities.
Who is the LinkedIn One-to-One BD Training for?
LinkedIn One-to-One BD Training is for IP professionals who want to use LinkedIn as a practical business development channel, not just as an online profile. It focuses on the practical foundations -profile, audience, content, search, engagement, and outreach - so you can identify the right clients, referrers, and collaborators, build trust, and start more meaningful professional conversations.
What is the difference between training and coaching?
Training is designed to help you understand how to use LinkedIn as a business development channel. Coaching is broader and more ongoing and can support different LinkedIn goals, but in our work it is usually most focused on helping IP professionals apply and improve their business development approach over time through review, content support, and strategic guidance.
Can LinkedIn really support business development in the IP sector?
Yes. LinkedIn can be a powerful business development channel for IP professionals when it is used with strategy and consistency. It helps you stay visible with clients, referrers, collaborators, founders, SMEs, institutions, and international peers, while building trust before a direct conversation begins. The key is not simply posting more, but having a clear audience, strong positioning, relevant content, and a sensible follow-up approach.
Is employee advocacy safe for IP firms and IP offices?
Yes, when it is properly structured and governed. For IP firms and IP offices, employee advocacy should never mean uncontrolled posting or asking everyone to become visible online. Our approach focuses on clear participation guidelines, appropriate boundaries, reputational care, confidentiality awareness, and alignment with the organisation’s voice. This allows selected professionals to contribute to visibility in a credible and controlled way, without creating unnecessary risk.
Do you work with individuals or teams?
Both. We work with individual IP professionals, including IP solo-consultants, firm partners, lawyers, and IP office professionals, as well as wider teams within IP firms, IP Offices and external IP stakeholders. The format is tailored to the objective: individual LinkedIn positioning and profile optimisation, business development training, ongoing coaching, or a structured employee ambassador programme across the organisation.
How is weareip different from other LinkedIn trainers?
weareip focuses exclusively on the intellectual property sector. We understand the realities of IP communication, including complexity, confidentiality, and professional standards. With over 10 years of experience in IP marketing together with experience training and coaching IP office directors, we provide LinkedIn guidance that is practical, credible, and commercially relevant.
Still unsure which LinkedIn Profile Optimiazation Plan is right for you? Then start for free!
Claim your free audit now to reveal how your LinkedIn® Profile scores against discoverability, positioning, conversion, and authority - and get tailored recommendations that lift visibility and enquiries.
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Run a Free Linkedin Profile Audit
Let us elevate your IP brand’s LinkedIn® presence.