Creating powerful Personal and Business IP brands on LinkedIn that Attract, Engage and Grow - Smarter and Faster

LinkedIn growth marketing services and fractional CMO services

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  •  Strategic LinkedIn
    growth recommendations
  •  1:1 LinkedIn Expert
    consulation call
  •  Your LinkedIn Profile
    audit report to keep

Who are you?

  • IP solo-consultant
  • IP firm partners
  • IP firms
  • IP office professional
  • IP office
  • IP legal student / trainee
IP solo-consultant

IP solo-consultant

For IP solo-consultants, strong expertise alone is not always enough to drive visibility, trust, and steady business development. Many work independently across client delivery, networking, and growth, while also trying to communicate specialised services that can be difficult for the market to understand quickly. As a result, positioning can become too broad, LinkedIn can feel inconsistent, and marketing efforts often struggle to translate into clear commercial momentum.

At weareip, we help IP solo-consultants build a clearer and more commercially effective presence through LinkedIn positioning, profile optimisation, thought leadership support, 1:1 coaching, and flexible strategic marketing guidance. Our role is to help you communicate your expertise with more clarity, strengthen differentiation, and build a more credible path from visibility to trust, enquiries, and growth.

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IP firm partners

IP firm partners today are expected to do more than deliver excellent legal work. They also need to make their expertise visible, build trust beyond referrals and rankings, and show up credibly on LinkedIn in a way that supports both their personal reputation and the wider firm brand - all while managing client work, leadership responsibilities, and limited time.

At weareip, we help IP firm partners sharpen their LinkedIn positioning, strengthen their profile, and turn expertise into credible thought leadership - so they can stay visible to the right clients, referrers, and international partners.

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IP firms

Whether you are a small IP practice, a boutique firm, or a larger IP firm, it is not always easy to communicate what makes you different in a market where services are specialised, intangible, and often aimed at multiple segments, making positioning, visibility, and business development harder across LinkedIn and the website.

At weareip, we help IP firms build a clearer and more commercially effective presence through LinkedIn positioning, thought leadership, 1:1 coaching, employee advocacy training, and flexible Fractional CMO support - so you can build trust with the right clients, referrers, or partners and create stronger foundations for growth.

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IP office professional

IP office professional

Professional visibility is changing for IP office professionals. Expertise still matters deeply, but so does the ability to present it clearly, build a credible presence online, and navigate LinkedIn in a way that supports long-term professional growth.

At weareip, we help professionals in the IP office environment strengthen their LinkedIn profile, shape their thought leadership, and use the platform with greater clarity and confidence - without sounding self-promotional or stepping beyond their institutional role.

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IP office

IP office

IP offices today are no longer just registries. They sit at the heart of the IP ecosystem and are taking on a broader role as key pillars of a country’s innovation and creativity system. Yet this expanded mandate brings new communication challenges. IP education and awareness are still uneven, content can be overly legalistic, messaging often remains too generic, and digital skills are stretched across small teams

At weareip, we help IP offices build an always-on LinkedIn outreach model with clear audience journeys, authentic storytelling, and strategic marketing consultancy - so IP promotion efforts translate into stronger engagement and greater uptake of IP services by SMEs, creators, and innovators.

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IP legal student _ trainee

IP legal student / trainee

IP legal students and trainees often have the knowledge, motivation, and interest in the field, but not always a LinkedIn profile that presents that potential clearly to employers. In a profession where competition is strong and first impressions matter, an underdeveloped profile can quietly hold back visibility and opportunities.

At weareip, we help future IP legal students and trainees build a more professional and credible LinkedIn presence through profile optimisation, positioning support, and career-focused guidance- so they can look more credible, stand out from other candidates, and improve their chances of being noticed by IP firms, IP offices, recruiters, and hiring teams.

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How we help you to get noticed
and grow?

LinkedIn Positioning and Profile Optimization

LinkedIn Positioning and Profile Optimization


Your profile will signal the right expertise to the right audience, not just an online presence. Better discoverability, stronger positioning, and a more commercially effective LinkedIn presence.
  • LinkedIn Profile Audit
  • LinkedIn Positioning Optimisation
  • Quaterly Profile Refresh
  • Multi-Partner Activation
  • LinkedIn Professional DM Kit
See All services →
LinkedIn Marketing & Thought Leadership

LinkedIn Marketing & Thought Leadership


Build a more authoritative LinkedIn presence through strategic content, refined branding, professional visual assets, and consistent visibility that strengthens trust in your IP expertise.
  • LinkedIn Thought Leadership Content Marketing
  • LinkedIn Company Pages Build and Content Marketing
  • LinkedIn Visual Assets Suite
  • Brand Identity & Presentation Suite
  • LinkedIn Concierge
  • LinkedIn Collective Growth  Suite
See All services →
LinkedIn Training Consultancy

LinkedIn Training Consultancy


Strategic LinkedIn training for IP professionals, firm partners, and teams who want to strengthen visibility, build trust, support business development, and activate employee advocacy with confidence and control.
  • LinkedIn One-to-One Coaching
  • LinkedIn One-to-One Business Development Training
  • LinkedIn Employee Ambassador Training
See All services →
Fractional CMO Services

Fractional CMO Services


Turn fragmented marketing activity into a clear, accountable growth function for your IP practice. Our fractional CMO support provides senior strategic leadership without the commitment of a full-time executive hire.
  • Firm Positioning and Messaging Framework
  • Practical Marketing Plans connecting LinkedIn and Other Channels
  • Multi-partner Visibility and Thought Leadership Strategy
  • Go-To-Market and Business Development Roadmaps for stronger market development
  • Marketing Leadership and Reporting
  • Brand Perception Studies Services
See All services →

We believe in growing and scaling IP brands, not hype

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“When I spoke with Ivan, it immediately felt like I was speaking to someone who genuinely lives inside the IP industry. He understood, without me having to explain, why selling marketing to IP lawyers is so hard: the time pressure, the referral culture, and the hesitation many IP professionals feel about putting themselves out there. He did not oversell. He pushed me to get clearer on who I am really building for, and why. That kind of honest, direct conversation is hard to find.”
rishabh saxena
RISHABH SAXENA
Founder, Namami Law Offices and RedMan Stories
quote
“weareip helped me strengthen my LinkedIn presence by positioning my profile around both my technical IP expertise and professional value proposition. What stood out was the ability to combine IP-sector knowledge with modern marketing strategy, translating complex services into clearer, more client-focused messaging. The work went beyond profile optimisation. It helped build a stronger professional identity, improve credibility and visibility, and communicate my niche within the IP field more effectively.”
Nirvana Tork
NIRVANA TORK
IP Consultant & WIPO IP Certified Trainer
quote
“Working with weareip on the LinkedIn positioning of my personal and company profiles was a smooth, high-quality experience. Communication was clear and professional, and their digital workspace made collaboration easy. I especially appreciated how we co-developed the LinkedIn banner and Featured section visuals to strengthen Lipp+tech’s positioning and visual presence. I look forward to continuing our marketing collaboration with weareip.”
Tobias Lipp
TOBIAS LIPP
IP, Technology & Innovation Consultant
quote
“Working with Ivan has been a real game changer for TEL Wise IP Consulting. His IP and marketing strategy expertise helped me shape my business direction and improve my brand visibility. I valued his practical guidance, professionalism, and clear strategic advice, and I highly recommend Ivan and the weareip team to anyone looking to grow an IP business.”
Emmanuel Tirikumwe
EMMANUEL TURIKUMWE
Founder at TELWise IP Consulting
quote
“Our experience working with weareip has been excellent. The team guided us in preparing a clear and detailed project document for the EUIPO 2025 Intellectual Property Awareness-Raising Activities call. They stayed fully updated on the call requirements, communicated clearly throughout the process, and provided invaluable support in developing a European digital marketing campaign to raise awareness of intellectual property rights among young people in the crafts sector.”
Elton Micallef
ELTON MICALLEF
CEO, Malta Crafts Foundation
quote
"I recently worked with Ivan on my LinkedIn profile. The biggest difference was that he already understood the IP industry, so I could focus on positioning rather than explaining the basics. He helped me communicate my experience much more clearly and gave me a practical roadmap for creating content. It's still early to measure long-term business results, but I already feel much more confident about my LinkedIn strategy"
bhanu
Bhanu Prakash
Director of Operations, LexVuIP

Why working with weareip is the smarter choice to growth and visibility?

THE OLD WAY  
Generalist Marketing Agencies
icon THE WEAREIP WAY
Tailored for IP Professionals
Lacks IP industry focus Lacks IP industry focus Generic marketing support with limited understanding of IP services and buyers Check mark IP-specialist marketing built around IP language, trust, credibility, and client decision-making
Generic LinkedIn content Generic LinkedIn content Standard posts and templates that could fit any professional service firm Check mark Sector-specific LinkedIn content, profiles, company pages, and visuals for IP audiences
You Do All the Heavy Lifting You Do All the Heavy Lifting You manage ideas, approvals, posting, follow-up, and freelancers yourself Check mark Done-for-you LinkedIn content, optimisation, scheduling, engagement support, and concierge execution
Weak understanding of IP buyer journeys Weak understanding of IP buyer journeys Visibility activity disconnected from segmentation and how different IP clients choose advisers Check mark Marketing systems shaped around audience segmentation, trust, referrals, long buyer journeys, and qualified enquiries
No LinkedIn training or internal capability building No LinkedIn training or internal capability building Little support to help partners and teams use LinkedIn properly Check mark Coaching and employee advocacy training for confident, consistent, and controlled LinkedIn use
No CMO-level strategic thinking No CMO-level strategic thinking Isolated tactics without positioning, segmentation, or growth direction Check mark Fractional CMO support aligning strategy, LinkedIn, content, lead generation, and growth systems
THE OLD WAY Generalist Marketing Agencies
THE WEAREIP WAY Tailored for IP Professionals
Lacks IP industry focus

Lacks IP industry focus

THE OLD WAY

Generic marketing support with limited understanding of IP services and buyers

THE WEAREIP WAY

IP-specialist marketing built around IP language, trust, credibility, and client decision-making

Generic LinkedIn content

Generic LinkedIn content

THE OLD WAY

Standard posts and templates that could fit any professional service firm

THE WEAREIP WAY

Sector-specific LinkedIn content, profiles, company pages, and visuals for IP audiences

You Do All the Heavy Lifting

You Do All the Heavy Lifting

THE OLD WAY

You manage ideas, approvals, posting, follow-up, and freelancers yourself

THE WEAREIP WAY

Done-for-you LinkedIn content, optimisation, scheduling, engagement support, and concierge execution

Weak understanding of IP buyer journeys

Weak understanding of IP buyer journeys

THE OLD WAY

Visibility activity disconnected from segmentation and how different IP clients choose advisers

THE WEAREIP WAY

Marketing systems shaped around audience segmentation, trust, referrals, long buyer journeys, and qualified enquiries

No LinkedIn training or internal capability building

No LinkedIn training or internal capability building

THE OLD WAY

Little support to help partners and teams use LinkedIn properly

THE WEAREIP WAY

Coaching and employee advocacy training for confident, consistent, and controlled LinkedIn use

No CMO-level strategic thinking

No CMO-level strategic thinking

THE OLD WAY

Isolated tactics without positioning, segmentation, or growth direction

THE WEAREIP WAY

Fractional CMO support aligning strategy, LinkedIn, content, lead generation, and growth systems

Book a Strategy Call
  •   Strategic LinkedIn
    growth recommendations
  •   1:1 LinkedIn Expert
    consultation call
  •   Your LinkedIn Profile
    audit report to keep

Let us help you stop struggling to attract IP clients

  • icon
    Clarify Your IP Market Position

    Define where you sit in the IP market, who you serve best, and why your expertise matters commercially.

  • icon
    Turn LinkedIn Into a Business Asset

    Transform your profile, content, and engagement into a more structured channel for visibility, trust, and business development.

  • icon
    Attract Better-Fit Clients

    Focus your messaging and visibility around the audiences most likely to value your expertise and engage your services.

  • icon
    Earn Trust Before the First Call

    Strengthen the signals prospects see before they contact you, from LinkedIn and content to website messaging and professional credibility.

  • icon
    Build Foreign Collaboration Opportunities

    Position yourself more effectively for international IP firms, foreign associates, local agents, and cross-border referral partners.

  • icon
    Access Specialist IP Marketers

    Work with experienced IP marketers who understand the sector from inside, including EUIPO business development and IP office experience.

Ready to Scale Your IP Personal or Business Brand?

We proud to be flexible and tailored for your services. Let´s talk.


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