LinkedIn Growth & Thought Leadership
Grow your IP personal brand or firmvisibility and attract quality leads
LinkedIn Profile Optimisation
LinkedIn Profile Optimisation turns your profile into a client-facing asset that explains what you do, for whom, and why it matters.
Our 2025 research going through more than 1000s IP professional profiles highlights that more than 90% of headlines are vague, about sections read still like a CV, no banner used as a promotional tool and no testimonials - forcing potential customers to scroll past.
weareip will work with you through all the steps necessary to optimise your LinkedIn profile to position you as an authority within your IP niche. We will audit, reposition, rebuild key sections (headline, about, services, proof, CTAs). Result: clarity, credibility, and more qualified conversations. Start for free with our ´Free LinkedIn Profile Audit" and check our ´Linkedin Profile Optimization´ package for IP brands.
LinkedIn Content Generation
Content Generation is not an easy task. It requires your time, creativity writing, proof-reading, and scheduling on LinkedIn. This is content creation in a nutshell.
At weareip we have been writing content within the IP industry for more than 10 years. We started with a few lines and publishing of IP events on our private LinkedIn profiles and we grew to where wea re now.
IP brands hire us to create content because we demonstrate proficiency in their same industry. Our highly skilled content specialists will work with you to cover strategy, calendars, post drafts and approvals and light design. You approve; we publish. The result: steady visibility, nurtured leads, and time back.
LinkedIn Ghostwriting for IP Partners and Directors
We have earned a reputation as a leader in providing ghostwriting services for IP Partners and Directors working for top management profiles at national and european IP offices. We will deliver executive-level posts under your name - shaped from understanding our client´s wealth of wisdom and channel it trough our pen.
weaareip prouds itself to include it its team highly valuable, highly skilled content specialists who have experience working within the IP industry and understand the legal jargon. We understand you lack time, content creation capabilities and that your confidentiality is non-negotiable. Our IP specialized ghostwriters will help you to clarify your ´thinking´, and then help you amplify and share that ´thinking´ in the most scalable way possible. Result: trust with clients and peers, authority building and higher-quality referrals.
LinkedIn Employee Advocacy Programs
In today´s marketplace, employees often can help differentiate and promote their company by transforming themselves into powerful IP brand voices. When you have employees who love their jobs, you have in plain sight an army of colleagues who can tap into marketing opportunities you are missing.
At weareip, we will work expertly with your short-listed employee ambassadors. We will train such influencers at all levels on how to unlock the LinkedIn platform to amplify your IP brand´s reach and cultivate a culture of employee engagement and advocacy through a structured LinkedIn Employee Advocacy marketing program.
weareip will provide role-based training to your company ambassadors, enablement toolkits, create topic calendars, and instill regulated posting guidelines. We pilot, measure adoption, and refine. Results: expect wider business development reach and create an IP brand that people love, want to partner with and get a job at.
LinkedIn Training and Coaching
We are big believer's in the power of the LinkedIn platform in being the top growth platform for IP brands that fortunately, weareip offers LinkedIn training and coaching for IP brands to equip your team with practical training to write, post, and engage with confidence.
weareip works and trains exclusively only IP brands. We are able to provide comprehensive LinkedIn training programs and one-to-one LinkedIn growth coaching designed to educate IP professionals and firms and other IP-specialised teams on both the fundamentals of LinkedIn marketing and the most up-to-date practices. Result: Teams will leave with knowledge to help them develop themselves as thought leaders and drive new business online.
Interested in Getting More from Your LinkedIN Growth and Thought Leadership Efforts?
LinkedIn growth and thought leadership for IP brands requires specialized expertise. We’ve have years experiences in content creation about the IP industry. We now help IP brands (IP professionals and firms) and other lP- centric organizations to craft and distribute authority-building content on LinkedIn designed to resonate with potential IP customers and decision-makers, reinforce IP brand reputation, and compound their marketing impact over time.
If you are ready to elevate your LinkedIn growth efforts, we are ready and able to help.
Let´s have a chat - schedule your free discovery strategy call today.
What our clients are saying
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Let us help you grow to an IP growth power-house
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Save Time with Expert Execution:
Break through the noise and reach your audiences in real, impactful ways
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Clear Brand Positioning:
Stand out in a crowded market with messaging that highlights what makes your IP practice unique.
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More Qualified High-Value Leads
Attract the right clients who value your IP expertise and are ready to engage.
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Smarter International Business Development
Identify high-potential markets, unlock strategic partner opportunities, and build a repeatable pipeline of qualified leads.
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Actionable Insights from Your Audience:
Use surveys, heatmaps, and behavior analytics to understand what your prospects want—and optimize your messaging and website accordingly.
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Scalable Growth Without Hiring
Grow your IP practice without the cost or complexity of building a full in-house marketing team.
Ready to Scale Your IP Personal or Business Brand?
We proud to be flexible and tailored for your services. Let´s talk.
Common asked questions about our LinkedIn Growth and Thought Leadership" services and capabilities.
What specific sections of my profile will you rebuild (headline, About, Services, Featured, proof, CTAs), and what do you need from me?
We overhaul headline, About, Services, Featured, Experience, Testimonials (talks, cases, publications), and Skills - with one objective to optimise your LinkedIn Profile to. From our clients we conduct a discovery call, brand guidelines, a clean headshot, bios/CV, and other public or anonymised examples, and your approval access. You will also get a branded banner and carousel visuals designed by our specialized designers.
How quickly can optimisation improve discovery (search appearances, profile views) and lead quality for an IP practitioner?
Most optimised LinkedIn profiles see movement in 2–4 weeks as LinkedIn re-indexes and your messaging narrows. Once the optimisation exercise is concluded, we will benchmark and report on search appearances, profile views, follower growth, and view-to-call conversions for free for 60-day plan.
Will you tailor my LinkedIn profile to my firm brand guidelines and practice-specific positioning (e.g., patents vs trade marks)?
Yes. We will align to your brand tone, typography, disclosures, and visual standards, and differentiate positioning by practice (patents vs trade marks/designs), jurisdictional focus, industries served, and IP experience.
Do you provide branding services as my firm has not yet any brand guidelines / logo?
Yes - with 2 options for IP solo consultants and one for IP firms. IP solo consultants can benefit from the ´LinkedIn Brand Kit´ where we create a focused visual system for your IP brand: audit, logo creation / refinement, colour/typography, imagery style and a one-page usage guide. For IP firms we offer a ´Full Identity Kit´ where weareip will lead strategy and project-manage specialist brand designers to deliver a new brand or full rebrand.
How does the content generation process works and how much of my time is required each month?
We will kickoff to create your LinkedIn marketing strategy and pillars, then we will have monthly sessions for feedback /new content/reporting. We will draft posts to an agreed cadence and use content management tools for communication, approval, schedule, and report.
What type of posts will you draft and what’s the typical turnaround from briefing to publish?
Weareip content creators will provide short posts, carousels, polls, recaps, long-form articles and leadership notes - each mapped to attract, engage and grow your business. Usual standard turnaround is 3–5 business days from brief to publish.
How do you maintain my voice across multiple themes (company IP updates, conferences and events, case studies, etc.) and avoid sounding generic?
We will create a voice guide (do/don’t, phrase bank, stance lines), capture sample narratives, and anchor content to your pillars. A senior specialist editor will ensure consistency and your feedback will assist to tighten the profile tone over time.
Do you have any interesting statistics to support the effectiveness of creating an Employee Advocacy Program within my firm?
Yes. LinkedIn reports employee networks average ~10× the reach of a LinkedIn company page, and having an employee advocacy programme increases the total social engagement for a brand by 25% to 45% at minimum.
My employees do not feel confident to create content on LinkedIn - can I still create an Employee Advocacy Program?
Absolutely. weareip will design training sessions, clear guidelines, and sample ready-to-post templates. We will provide continuous coaching to build confidence over time.
Can you customise LinkedIn training curricula for partners, associates, IP offices professionals and internal marketing support staff?
Yes. LinkedIn training is tailored by role: executive positioning for IP Partners, authority building for IP professionals, and public-interest framing for IP offices. Delivery can be live or virtual and includes light post-training support.