LinkedIn Profile and Positioning Optimization
Transform your IP personal brand or firm visibility and attract quality leads
Your LinkedIn profile is your digital first impression.Yet, IP consultants and IP firms do not have the knowhow and time to optimize their LinkedIn profile.Why not let us sharpen it for you...
Strategic growth recommendations- 1:1 45-minute expert consultation
- Your written LinkedIn profile audit to keep
- €50 fully credited toward your service
What we do in LinkedIn Profile and Positioning Optimization?
We will upgrade your outdated LinkedIn® profile into a search-ready business-development asset. We will clarify your positioning, highlight your IP skills and experiences, and shape a clear personal-brand message that reflects your authenticity. We align niche keywords across your Headline, About, and Experience tuned to how LinkedIn algorithm searches profiles and refine your content copy and visuals according to your brand personality.
An optimised LinkedIn profile will:
Boost your discoverability
Use the exact terms clients search for (e.g., “EU trademark filing,” “design protection”, "IP Strategy") so your profile shows up more often and in front of the right people
Turns views into enquiries
Make it obvious how to contact you and what to do next (message, book a call, download a guide) to convert profile visits into calls and messages.
Clarifies

positioning
Say clearly who you help and with what (e.g., “I help startups register and defend trademarks”). This attracts the work you actually want.
Strengthens authority signals
Show case results, publications and recommendations to reduce buyers hesitation and speed up leads win-rates
Ready to create a sector-specific LinkedIn® Profile built for IP professionals?
- Strategic growth recommendations
- 1:1 45-minute expert consultation
- Your written LinkedIn profile audit to keep
- €50 fully credited toward your service
The weareip LinkedIn Profile and Positioning Optimisation Includes
Strategic
Headline
This will make your expertise, positioning, and value clearer and recognisable immediately to the right audiences.
Your Credible Professional Story pushed across a Compelling "About" Section
This will be a clearer professional introduction that builds trust, supports your market positioning, and gives the right audience stronger reasons to engage with your profile.
Targeted Keyword Mapping
We will use targeted IP keywords to engineer qualified visibility by deliberately connecting your profile wording to the way your target market actually searches
Customised Banner
A banner graphic aligned to your brand and visual identity, helping your profile to look more professional, credible, and a stronger first impression.
Personalised LinkedIn URL (web address)
We wil make your profile URL look polished, easily to find and reinforcing your personal brand across platforms
Services sections build around your offer
We will present your core services in a client-facing way so your profile functions as a service page that supports visibility and inbound enquiries.
Updated work experience and education
Present your background, qualifications, and career journey in a clearer and more credible way.
Refinement of additional sections
We review and update the wider sections of your profile so every part feels current, complete, and aligned with your professional positioning
Ready to grow and scale up your personal IP brand on LinkedIn?
Whether you want to sharpen your positioning, build a stronger LinkedIn presence, or turn your expertise into credible thought leadership, we offer Integrated LinkedIn growth programs designed for IP professionals at different stages of visibility and growth. Choose the level of support that matches your goals and timeline.
IP LinkedIn® Core - €495
For: IP professionals needing needing an authoritative profile and relevant to the right stakeholders
Deliverables:
- 45-min 1-to-1 Profile Diagnostic call
- Comprehensive Profile and Positioning Audit report
- Custom Profile URL
- Photo guidance + light retouch (1 pass)
- Headline/tagline (keyworded for IP)
- Banner (2 concepts + 2 revisions)
- About (200–300 words, authority + proof)
- Experience rewritten (top 3 roles)
- Education rewritten (top 3 universities/schools)
- Keyword mapping (all sections keyworded for targeted stakeholders, positioning and business-development) (eg. EUTM/Madrid/EPO/INPI/IP strategy/IP litigation/startups/ mediation/terms)
- SEO keyword plan for chosen IP niches
- Services mapped
- Skills mapped
- Languages, Volunteer positions, Projects, Honors & awards (updated)
Included in Essentials Package:
- Banner crafted by an senior-level designer and personalized to your IP personal /company brand guidelines
- About Section written by a professional writer specialised in Intellectual Property and Content Writing
- First draft delivered in 3–5 business days
- Timeframe from order to delivery to client:7-10 business days; 2 revisions by email;
- Uploaded on LinkedIn: by dedicated account manager
Inputs from Client:
current CV/bio; personal photo, awards/speaking events attended, books/publications info)
(payment split 50/50 available)
IP LinkedIn® Business Lite - €799For: IP professionals needing an authoritative profile and Business Development ready
Adds to Essentials:
- Carousel (2 concepts + 1 revisions)
- Featured Section to 3 showcased posts
- Experience rewritten extended up to 5 roles
- Education rewritten extended up to 5universities/schools
- LinkedIn Testimonials Request Toolkit (ready-to-send Recommendation request scripts)
- LinkedIn Direct Messaging (DM) Toolkit (ready-to-send Recommendation request scripts)
Included in Essentials Package:
- First draft delivered in 8–10 business days
- Timeframe from order to delivery to client:10–15 business days; 2 revisions by email;
- Upload on LinkedIn: by dedicated account manager
Inputs from Client:
current CV/bio; personal photo, awards/speaking events attended, books/publications info)
Not sure which package is right for you? Get a "Linkedin Profile Audit· and we´ll help you decide.
Enhance your package
Modular services to complement your package and accelerate your growth even further.
Business Development Coaching
Tailored 1:1 coaching on strategy, networking, and pitches to accelerate your BD efforts.
LinkedIn Professional DM Kit
Library of proven direct message templates and campaign sequences for outreach.
Quarterly Profile Refresh
Flat-rate update service to keep your profile current. Free on 6+ month retainers.
LinkedIn Concierge
Dedicated virtual assistant for scheduling posts, engagement, and arranging opportunities.
Company Page Build
Build or overhaul your firm’s LinkedIn company page for maximum visibility.
Multi-Partner Activation
Volume discounts and team cohort programs for firms with multiple partners.
Linkedin Business Testimonial Request Toolkit
Ready-to-use templates to help you request stronger LinkedIn recommendations from clients, peers, and collaborators.
1:1 LinkedIn Coaching Session
A personalised 60-minute session to improve your LinkedIn positioning, profile performance, and strategy.
LinkedIn Visual Assets Suite
Branded LinkedIn visuals, including banners, Featured section assets, and carousels, to boost credibility and visibility.
LinkedIn Employee Advocacy Programmes
A practical programme to help your team use LinkedIn more effectively for visibility, brand support, and business growth.
Brand Identity & Presentation Suite
Branding, logo design, and presentation assets to strengthen LinkedIn credibility and market presence.
LinkedIn Thought Leadership Package
A monthly content package to help you stay visible, build credibility, and support business development.
What our clients are saying
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Daniel Wellington
AVP Marketing, Estato company
Still unsure if we're the right fit for your IP growth goals? We’ve answered the most common questions for you.
Who are your ideal clients?
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Is LinkedIn really the best platform for building a personal or firm reputation and IP lead generation?
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I’m a solo IP consultant with limited budget—can I still work with you?
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Can you work with my in-house marketing team or freelancer?
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Do you only work with firms in Europe?
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Do you guarantee leads or client conversions?
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What makes WeAreIP different from a general marketing agency?
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Can you help us build an IP brand, not just generate leads?
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How do your fractional CMO (fCMO) services work?
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How do I get started?
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Still unsure which LinkedIn Profile Optimiazation Plan is right for you? Then start for free!
Claim your free audit now to reveal how your LinkedIn® Profile scores against discoverability, positioning, conversion, and authority - and get tailored recommendations that lift visibility and enquiries.
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Free
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No commitment
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Growth-ready recommendations
Run a Free Linkedin Profile Audit
Let us elevate your IP brand’s LinkedIn® presence.