WE DO IP
GROWTH MARKETING.

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The “Marketing the Intangible” Mantra

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Intellectual Property, Strategic
Marketing, Technology

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages. More recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

90% of the value of companies in the S&P 500 is made up of intangible assets

There is a paradox at the heart of the IP sector: the professionals who help protect, manage, and advise on these assets often face a difficult commercial challenge: their value is not always easy for the market to see, understand, or buy.

That is why our mantra is Marketing the Intangible.

weareip is a LinkedIn growth marketing agency for the IP sector.  We work with IP professionals, firms, offices, and IP-focused organisations that are excellent at what they do, and who could benefit from more positioning, stronger visibility, and a more structured way to turn LinkedIn into an always-on business development channel.

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We are a LinkedIn Growth Marketing agency built exclusively for the intellectual property world.

LinkedIn now has more than 1.3 billion members across over 200 countries and regions. That makes it more than a professional networking site. Potential clients, founders, SMEs, in-house teams, foreign associates, students, and innovation stakeholders are increasingly searchable, visible, and reachable online. For the IP sector, LinkedIn has become a search layer, trust layer, relationship layer, and business development environment.

weareip sits at the intersection of Intellectual Property, Strategic Marketing, and Marketing Technology.

IP marketing is changing; referrals still matter, but they are no longer the full picture. Our role is to bring the latest integrated marketing system to the IP industry. Ultimately, our goal is to deliver IP sector understanding with strategic marketing and modern marketing technology - from LinkedIn search and audience segmentation to data analysis, outreach workflows, lead generation and prospect nurturing.

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Who we are

We are not a generalist marketing agency. We are marketing thinkers, IP specialists, and LinkedIn growth operators focused exclusively on the IP sector. Our work is global in perspective, specialist in focus, and built around one belief: transform invisible expertise into visible impact and to turn IP professionals into powerful, scalable brands - across digital platforms, global markets, and client touchpoints.

The Values That Drive Us

Tailored approach

We do not believe in one-size-fits-all delivery. Our founders stay close to every project, ensuring each client relationship is shaped around their market, objectives, internal capacity, and growth priorities.

Specialist Thinking

Better work comes from knowing where you belong. Our IP focus brings more relevant industry thinking and commercial expertise to every cluent relationship.

Data-driven results

Technology should make marketing more precise. We use data and LinkedIn marketing systems to improve how we research, reach, and engage audiences while keeping strategy at the centre.

Meet our founder

Ivan Gauci Color Ivan Gauci Dark

Ivan Gauci

founder and CMO at weareip

With a strong foundation in both strategic marketing and intellectual property management, I bring a unique combination of commercial insight, sector-specific and digital expertise to the world of growth marketing for IP professionals. Before founding weareip, I built my marketing experience across telecoms, travel and tourism, and FMCG - gaining a practical understanding of brand positioning, customer behaviour, communication strategy and business development across competitive markets.

In 2014, I transitioned into the intellectual property field, where I served as Deputy Director at the Malta Intellectual Property Office before joining the European Union Intellectual Property Office (EUIPO), gaining valuable experience across customer experience, business development, marketing research, stakeholder engagement and IP awareness campaigns within the European IP ecosystem.

Today, together with the weareip team, I specialise in helping IP professionals, IP firms and IP-focused organisations use LinkedIn as a strategic channel for growth marketing and business development. Additionally, I provide strategic LinkedIn training and guidance to IP professionals and firms together with fractional CMO support, whilst taking a personal interest in every client relationship, ensuring each strategy is tailored to each client’s goals, scale and market position.

We believe in growing and scaling IP brands, not hype

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“When I spoke with Ivan, it immediately felt like I was speaking to someone who genuinely lives inside the IP industry. He understood, without me having to explain, why selling marketing to IP lawyers is so hard: the time pressure, the referral culture, and the hesitation many IP professionals feel about putting themselves out there. He did not oversell. He pushed me to get clearer on who I am really building for, and why. That kind of honest, direct conversation is hard to find.”
rishabh saxena
RISHABH SAXENA
Founder, Namami Law Offices and RedMan Stories
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“weareip helped me strengthen my LinkedIn presence by positioning my profile around both my technical IP expertise and professional value proposition. What stood out was the ability to combine IP-sector knowledge with modern marketing strategy, translating complex services into clearer, more client-focused messaging. The work went beyond profile optimisation. It helped build a stronger professional identity, improve credibility and visibility, and communicate my niche within the IP field more effectively.”
Nirvana Tork
NIRVANA TORK
IP Consultant & WIPO IP Certified Trainer
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“Working with weareip on the LinkedIn positioning of my personal and company profiles was a smooth, high-quality experience. Communication was clear and professional, and their digital workspace made collaboration easy. I especially appreciated how we co-developed the LinkedIn banner and Featured section visuals to strengthen Lipp+tech’s positioning and visual presence. I look forward to continuing our marketing collaboration with weareip.”
Tobias Lipp
TOBIAS LIPP
IP, Technology & Innovation Consultant
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“Working with Ivan has been a real game changer for TEL Wise IP Consulting. His IP and marketing strategy expertise helped me shape my business direction and improve my brand visibility. I valued his practical guidance, professionalism, and clear strategic advice, and I highly recommend Ivan and the weareip team to anyone looking to grow an IP business.”
Emmanuel Tirikumwe
EMMANUEL TURIKUMWE
Founder at TELWise IP Consulting
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“Our experience working with weareip has been excellent. The team guided us in preparing a clear and detailed project document for the EUIPO 2025 Intellectual Property Awareness-Raising Activities call. They stayed fully updated on the call requirements, communicated clearly throughout the process, and provided invaluable support in developing a European digital marketing campaign to raise awareness of intellectual property rights among young people in the crafts sector.”
Elton Micallef
ELTON MICALLEF
CEO, Malta Crafts Foundation

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