This free e-guide gives IP professionals a practical 3-step framework to move from generic to specific IP expertise - so the right clients can understand what you do, remember you, and refer you.
What’s inside
A short, practical playbook you can read quickly and apply immediately, including:
- The 3-Step Niching Strategy: Positioning → Differentiation → Niching
- A simple positioning statement template you can use right away
- The most common positioning traps in IP (and why they weaken conversion)
- Practical differentiation levers: how you deliver and how you communicate value
- A Niche Fit Scorecard to shortlist and prioritise niche options
The best part? You’ll also get a free copy-paste tool: the “IP Niches” prompt for ChatGPT/Claude (6 questions → 5 niche options)
Who is this for
This guide is designed for IP professionals who want identify a clearer commercial identity (IP niche) and a more focused growth direction, including:
- IP consultants and strategists
- IP lawyers and patent/trade mark attorneys
- IP boutique firms and partners
- In-house IP professionals shaping an advisory “specialism”
- IP trainees and early-career professionals who want to stand out with clarity
