--- title: Launch of Digital Marketing and IP Benchmarking Study 2025 description: Celerart Named One of the Top 30
Web Design Companies in New York image: https://www.weareip.agency/hubfs/weareip%202025/Group%20716.jpg --- [![Group 2](https://www.weareip.agency/hubfs/Group%202.svg)](https://www.weareip.agency/) [![weareipwhitelogo](https://www.weareip.agency/hubfs/weareip%202025/weareipwhitelogo.svg)](https://www.weareip.agency/) - Services - [LinkedIn Positioning & Profile Optimization](https://www.weareip.agency/linkedin-profile-optimization) - [LinkedIn Marketing & Thought Leadership](https://www.weareip.agency/linkedin-growth-thought-leadership) - [LinkedIn Training Consultancy](https://www.weareip.agency/services-linkedin-training-consultancy) - [Fractional CMO services](https://www.weareip.agency/services-fractional-cmo) - Who we work for - [IP solo-consultant](https://www.weareip.agency/ip-solo-consultants-who-we-work) - [IP firm partner](https://www.weareip.agency/ip-firms-partners-who-we-work) - [IP firm](https://www.weareip.agency/ip-firms-who-we-work) - [IP office professional](https://www.weareip.agency/ip-office-professional-who-we-work) - [IP office](https://www.weareip.agency/ip-offices-who-we-work) - [IP legal student / trainee](https://www.weareip.agency/ip-legal-students-who-we-work) - [How we do it](https://www.weareip.agency/about-us) - [Blog](https://www.weareip.agency/ivan-gauci-blog) - [Resources](https://www.weareip.agency/resources-page) [Book a Strategy Call](https://www.weareip.agency/book-a-strategy-call) [Get a LinkedIn Profile Audit](https://www.weareip.agency/get-a-linkedin-profile-audit) - Services - [LinkedIn Positioning & Profile Optimization](https://www.weareip.agency/linkedin-profile-optimization) - [LinkedIn Marketing & Thought Leadership](https://www.weareip.agency/linkedin-growth-thought-leadership) - [LinkedIn Training Consultancy](https://www.weareip.agency/services-linkedin-training-consultancy) - [Fractional CMO services](https://www.weareip.agency/services-fractional-cmo) - Who we work for - [IP solo-consultant](https://www.weareip.agency/ip-solo-consultants-who-we-work) - [IP firm partner](https://www.weareip.agency/ip-firms-partners-who-we-work) - [IP firm](https://www.weareip.agency/ip-firms-who-we-work) - [IP office professional](https://www.weareip.agency/ip-office-professional-who-we-work) - [IP office](https://www.weareip.agency/ip-offices-who-we-work) - [IP legal student / trainee](https://www.weareip.agency/ip-legal-students-who-we-work) - [How we do it](https://www.weareip.agency/about-us) - [Blog](https://www.weareip.agency/ivan-gauci-blog) - [Resources](https://www.weareip.agency/resources-page) [Book a Strategy Call](https://www.weareip.agency/book-a-strategy-call) [Get a LinkedIn Profile Audit](https://www.weareip.agency/get-a-linkedin-profile-audit) ![Monitor](https://www.weareip.agency/hubfs/Monitor.svg) [We’re a growth marketing agency built exclusively for the intellectual property world! Download the free "Digital Marketing and IP (Benchmarking Study 2025)": a practical whitepaper on how IP professionals are using digital marketing today](https://www.weareip.agency/whitepapers) ![Union](https://www.weareip.agency/hubfs/Union.svg) [View All Blog](https://www.weareip.agency/ivan-gauci-blog) # Launch of Digital Marketing and IP Benchmarking Study 2025 [weareip News](https://www.weareip.agency/ivan-gauci-blog/tag/weareip-news) Ivan Gauci / June 12, 2026 4 min read ![](https://www.weareip.agency/hubfs/weareip%202025/Group%20716.jpg) ## **weareip launches new Digital Marketing and IP Benchmarking study**. On **12 June 2026**, weareip launched its new report, **Digital Marketing and IP (Benchmarking Study 2025)** - a study created to provide practical, evidence-based insight into how intellectual property (IP) professionals and firms are currently approaching digital marketing, where the main constraints lie, and which actions matter most for future growth in the sector. The report represents one of the first focused studies of its kind dedicated specifically to the digital marketing realities of **IP lawyers, IP firms, IP consultants, and other IP professionals**. It was commissioned by weareip and developed to help the IP sector better understand how expertise, visibility, credibility, and client conversion increasingly interact in a digital-first market environment. The study shows that IP professionals are not absent from marketing. In fact, many are already active on channels such as **LinkedIn, websites, and IP conferences and events**. However, the findings also show that participation on such channels is often happening under pressure - constrained by limited time, limited budget, capability gaps and the broader difficulty of turning technical expertise into clear and commercially meaningful communication. In that sense, the report is not only about channel usage. It is about the friction between **specialist expertise and market understanding**, and the need for clearer positioning, stronger proof, and more effective conversion pathways.     > “ **The hardest communication challenges for IP professionals are centred on positioning and differentiation. 50% cite communicating their unique value proposition as hardest, while 46% cite differentiation from competitors.** ” One of the clearest messages in the study is that the hardest marketing challenge for many IP professionals is not simply getting seen. It is being understood. Respondents most often pointed to difficulties around communicating their **unique value proposition (50%)** and **differentiation from competitors (46%)**, while around **33%** also highlighted the complexity of IP services and the challenge of explaining pricing structures or service packages clearly. This suggests that the biggest communication issue in IP marketing is not explaining IP in general. It is explaining why a specific IP professional or firm is the right choice. The research also shows that marketing execution is heavily affected by operational realities. The leading barriers identified were **limiting marketing budget (54%)**, **lack of time (50%)**, and **difficulty targeting the right audience (46%)**, followed by **lack of marketing knowledge or expertise (35%)**. A further **20%** of respondents also cited the difficulty of finding a marketing agency that genuinely understands the IP industry. Taken together, these findings point to a simple conclusion: **many IP professionals do not need more random marketing activity. They need a more focused system built on clear positioning, clearer communication, repeatable execution, and stronger conversion foundations.**   The report concludes that before increasing marketing output, IP professionals and firms should first strengthen the fundamentals: clarify positioning, sharpen LinkedIn profiles and messaging, improve website conversion pathways, build proof assets such as testimonials and case examples, and create a lightweight marketing rhythm that can realistically operate alongside fee-earning work. The full report can be downloaded [here](https://www.weareip.agency/whitepapers?hs_preview=lRZBqgnu-400747418838). ![Ivan Gauci](https://www.weareip.agency/hubfs/weareip%202025/author.png) Share: [mailto:?subject=Launch%20of%20Digital%20Marketing%20and%20IP%20Benchmarking%20Study%202025&body=I%20thought%20you%20might%20find%20this%20article%20interesting:%0A%0Ahttps%3A%2F%2Fwww.weareip.agency%2Fivan-gauci-blog%2Flaunch-of-digital-marketing-and-ip-study](mailto:?subject=Launch%20of%20Digital%20Marketing%20and%20IP%20Benchmarking%20Study%202025&body=I%20thought%20you%20might%20find%20this%20article%20interesting:%0A%0Ahttps%3A%2F%2Fwww.weareip.agency%2Fivan-gauci-blog%2Flaunch-of-digital-marketing-and-ip-study) ### About the author: **Ivan Gauci** is the Founder of **weareip.agency**. Before launching weareip, he has gained more than 10 years experience working within the intellectual property ecosystem at both the **European Union Intellectual Property Office (EUIPO)** and the **Malta Intellectual Property Office**. He led the **Digital Marketing and IP (Benchmarking Study 2025)** research exercise, including questionnaire design, data collection, analysis, and reporting.Through weareip, he helps IP professionals and IP firms strengthen visibility, credibility, and business development through clearer LinkedIn positioning, stronger communication, and smarter marketing systems. Ivan holds a Master’s in Strategic Marketing from Cranfield School of Management (UK) and a Master’s in Intellectual Property Law and Management from CEIPI, University of Strasbourg. ## Want to Grow Smarter and Scale Faster ? Advance Your IP Brand with Exclusive Growth Marketing Knowledge and Tailored Support #### Sign up to our newsletter.
We only send out the good stuff. #### Stop wasting your marketing budget on campaigns that do not work. Lets´s talk how to Attract, Engage, and Grow - Smarter and Faster. [Book a Strategy Call](https://www.weareip.agency/book-a-strategy-call) #### Run a Free LinkedIn Profile Audit Claim your free audit now to reveal how your LinkedIn® Profile scores against discoverability, positioning, conversion, and authority - and get tailored recommendations that lift visibility and enquiries. [Search our Knowledge Base](https://www.weareip.agency/resources-page) --- ![weareipfooter](https://www.weareip.agency/hubfs/weareip%202025/weareipfooter.svg) Follow us on LinkedIn(R): [![Follow us on LinkedIn](https://www.weareip.agency/hubfs/weareip%202025/linkedinpink.svg)](https://www.linkedin.com/company/weareip) Share this page: [![Share via Email](https://www.weareip.agency/hubfs/weareip%202025/sharepink.svg)](mailto:?subject=Check+this+growth+marketing+agency+for+IP+professionals+and+firms&body=https%3A%2F%2Fwww.weareip.agency%2Fivan-gauci-blog%2Flaunch-of-digital-marketing-and-ip-study) #### Get in Touch - [![weareipcall](https://www.weareip.agency/hubfs/weareip%202025/weareipcall.svg) +(34) 625 752 786](tel:+(34)%20625%20752%20786) - [![weareipemail](https://www.weareip.agency/hubfs/weareip%202025/weareipemail.svg) hello@weareip.agency](mailto:hello@weareip.agency) - [![Share on WhatsApp](https://www.weareip.agency/hubfs/weareip%202025/weareipwhatsaap.svg)](https://api.whatsapp.com/send?text=https%3A%2F%2Fwww.weareip.agency%2Fivan-gauci-blog%2Flaunch-of-digital-marketing-and-ip-study)[Write to us WhatsApp](https://wa.me/message/7IIXRKUVQWQBK1) - ![weareiplocation](https://www.weareip.agency/hubfs/weareip%202025/weareiplocation.svg) [Alicante Science Park, University of Alicante, San Vicente del Raspeig, 03690, Alicante (Spain)](https://maps.app.goo.gl/wrDfCK3XD6J4AhxR9) #### Overview At weareip, we help IP professionals make better use of LinkedIn to grow visibility, build trust, and attract the right opportunities. We are the LinkedIn growth marketing agency built exclusively for the intellectual property world. [Learn More](https://www.weareip.agency/about-us) ![Back to Top](https://www.weareip.agency/hubfs/toptobottom.svg) × [![](https://www.weareip.agency/hubfs/Whatsapp-1.svg) Send us a WhatsApp](https://wa.me/0035677051165) [![](https://www.weareip.agency/hubfs/Vector%20(1).svg) Email us](mailto:ivan@weareip.agency) Let’s Get Started ![](https://www.weareip.agency/hubfs/Group%20565.svg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ivan Gauci", "url" : "https://www.weareip.agency/ivan-gauci-blog/author/ivan-gauci" }, "dateModified" : "2026-06-29T05:53:46.864Z", "datePublished" : "2026-06-12T04:15:00.000Z", "headline" : "Launch of Digital Marketing and IP Benchmarking Study 2025", "image" : [ "https://www.weareip.agency/hubfs/weareip%202025/Group%20716.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.weareip.agency/ivan-gauci-blog/launch-of-digital-marketing-and-ip-study", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ```